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Apr 11, 2010

Living true to its swear of over and over again redefining the telecom experience for its subscribers, TATA DOCOMO, the GSM Mobile Service brand of Tata Teleservices Limited, has launched an Value-Added Service 'MY SONG' for all post-paid and pre-paid motile subscribers across India.

Tata Docomo claims that unique My Song service, introduced for the first time in the region, is a backward ring-backtone facility; wherein the caller gets to center hear the tune that he sets for himself, instead of listening to the conventional tring-tring, or caller tunes set by the called party.

For subscribing to MySong service, customers can dial 543217 and alter songs of their choice of varied genres specified as Bollywood Hits, Regional, International, Classical and Funny Tunes. As an additional benefit,subscribers can set a peak of up to 3 different songs for line varied grouping. To access this accommodation, subscribers give be charged 2 paisa per second and the subscription charges give be Rs 15 for a period of 30 days for Rs 10 per song download for both post-paid and pre-paid subscribers.

Once the MySong service is activated, a user can keep a tab of all details of the assistance on the fly. Songs downloaded will be subscriber's personal selection and will be played as a shuffle. Announcing the get of new service, Mr. GurinderSingh Sandhu, Head Marketing, Tata DOCOMO said "With MySong , we have introduced another unique service which offers a refreshingly various telecom participate to Tata DOCOMO customers. When you make a call , you usually have to listen to someone’s caller tune which might not be your taste..

We believe My Song is an extremely relevant & innovative offering that is in line with our aim of being THE refreshingly different brand in the telecom clutter."

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